Business Marketing Ideas - Business startups and ideas
  • Home
  • Blog
  • Store
  • About
  • Contact
Home
Blog
Store
About
Contact
  • Home
  • Blog
  • Store
  • About
  • Contact
Business Marketing Ideas - Business startups and ideas
Business Blog, Business Marketing

10 Killer Calls To Action For Your Business Marketing

Are You Wasting Money marketing Your Business?

I’m guessing the answer is probably yes. I went into a company last month and they were spending £2,000 per month on marketing and promotional material and they were asking me where it was going wrong, as they were getting little or no new business as a result.

I took a look at their newspaper ad, their flyers and their Online marketing efforts and noticed a HUGE problem. I saw it instantly.

Quite simply, there was no call to action!

BIG MISTAKE. But also very common. Business owners get so wrapped up in their brand, so focused on telling everyone how great their company is and how wonderful their services are and often forget the golden egg of marketing – THE CALL TO ACTION

No matter what media you are using to promote your company or your brand, you need to ensure that you have a clear, easy to understand call to action. Your advertising needs to seek a response from your audience – consumers are now blind to shameless self promotion and brand bashing.

Here are 10 Killer examples of a Call To Action that you can swipe and tailor to your own business needs.

Or perhaps they will inspire you to create new ones!

Remember, testing is key, and results will differ depending on your target market  and your industry or niche. Enjoy!!!

  1. Call For a Free Estimate / Quote, etc.  – ideal for generating new inquiries.  Tell them what they will get when they call.
  2. Pop In For A Free Consultation / sample, etc. – Free information and shows you’re friendly and approachable. Great for getting foot traffic.
  3. Watch Video! – put it on a button great for sharing and tell the reader exactly what they get for their click.
  4. Try It For Free – often generates a higher click through / inquiry rate than Sign Up Free or Get It Free.
  5. Limited Availability – yes, you’re probably sick of seeing it everywhere, but it converts!
  6. Reply Today – go on, replace the good old contact button!
  7. Reserve Your Seat / Free Place / Ticket, etc. – the word reserve invokes a sense of limited availability without actually saying it.
  8. Find Out How  – great when used after a compelling statement, can be used in so many different ways.
  9. Get Your Copy Here / now / today – the word ‘your’ seems so much more sincere and speaks to the individual rather than the general public.
  10. Click Here / Buy Now – yes, I know there are two here, but both are tried and tested to convert 🙂

See what I mean? You can transform your ad copy overnight by pre-selling your product or service and requesting a simple response!

Remember these 4 tips when you are developing your own call to action.

  1. Request a clear, concise action from the audience
  2. Make it a simple design – a button, an alert box etc
  3. Try to create a sense of urgency or exclusivity
  4. Answer the question your consumer is asking- ‘What do I do now?’

And there you have it! Give your marketing a little magic, sit back and enjoy the results!

Do You Have Any Favourite Calls To Action?

July 20, 2012by Caroline Baxter
FacebookTwitterPinterestGoogle +Stumbleupon

CONNECT WITH ME

Categories

  • Business Ideas
  • Business Marketing
  • General Business

GET A COPY OF MY BOOK

Popular Posts

Find Local Garages

Find Local Garages

5 ways to stay motivated in business.

5 ways to stay motivated in business.

Exciting New Infographic: Work-Life Balance

Exciting New Infographic: Work-Life Balance

Small Biz Guide to Social Media

Small Biz Guide to Social Media

How To Increase Your Email Response Rates

How To Increase Your Email Response Rates

Search The Site

Sage Business Expert Caroline Baxter ioee mentor Caroline Baxter

Latest Tweets

"100 marketing ideas for your start up business tip #7: Increase knowledge about your customers." over a year ago How will you reach your business goals? For more questions to help your business succeed: #business http://t.co/lx2GN1Uf"
over a year ago
"Should I buy a business online now (of all times)? http://t.co/yJ6hqRRS via @MeltingPosts"
over a year ago

FOLLOW @CAROLINEBAXTER ON TWITTER

“I share my posts, ideas and experience to provide you with fresh new ideas about the latest business digital and marketing trends. I hope it helps your journey through the entrepreneurial maze.”

© 2019 copyright CAROLINE BAXTER // All rights reserved // Privacy Policy
Made with love by Caroline Baxter