If you are about to order your new business card WAIT! Your business card could potentially be the messenger for your brand and a useful lead generation tool!
Your business card is a very important part of your business branding process and it is much better to have no business card at all than to have a sub-standard, generic ‘contact details card’.
Think about how you can incorporate your company mission and make your business card stand out from the crowd to increase lead response.
To leave a lasting impression on your customers, you need to make your business card an essential part of your brand awareness campaign.
Here are six ways you can use to advertise your business with your business card.
1. Add a Call to Action on the Back:
The majority of people use their business cards as a means through which people can contact them. However, you can take your card one step further. Don’t just provide your contact details, give the receiver a great reason to get in touch!
“Log onto www.YourCompany.com for our latest discount codes and offers”
“Check out www.YourCompany.com for free coupons “
2. Make it Memorable:
Whenever you are handing over your card to a prospective customer, think about this: how many business cards does he have in his pocket (or on his desk) already? Why would he bother to remember yours in case he needs a service?
The answer: Make It Different! Make It Memorable!
Making your business card memorable is a great way of making a lasting introduction.
This quirky business card ticks all the boxes for trendy design and not making it just another business card in your wallet.
3. Advertise your Website and an Offer:
Use your card to advertise your website. Provide your site’s link on the card.
Also provide your email, Facebook, Twitter and LinkedIn vanity URLs.
For example, you can advertise your website through a free offer.
“Visit www.YourCompany.com/Youroffer” to claim your free trial/gift of X”
While it isn’t a good idea to put too much information on your card, using the space on the back or a blank area somewhere and promoting a lead generating response is a useful way of promoting your products or services.
4. Tell People What You Do:
Don’t just include a logo and contact details!
Every business card you see will have someone’s name and contact details on it. A month later when they retrieve it from their pocket or wallet, remind them why they need to contact you and provide details of exactly what you do! Here is a great example from a radio presenter.
5. Make Sure they are Standard Size:
Many people keep business cards in a set sized business card binder or holder. When branding your business and creating your awesome business card design, remember to keep it standard size so it is easy for them to store for the future. If not, people are most likely to leave it somewhere and forget about it or worse still, throw it away. Ask your printer for options.
6. Make Your Business Card a Tool!
You can even turn your business card into your brand as this awesome example from a personal trainer has done!
Don’t forget, business cards are a very important part of your company image and branding. They needn’t be a huge cost and many printers offer pre-designed templates that you can use online.
If time is an issue and you realise you are low on stock of business cards or if you don’t yet have a business card and need one for that all important meeting in a few days, many business card printing companies offer Next Day Business Cards and some offer free business card templates and designs.
With so many creative options for your business card design, there is really no excuse for the generic piece of card of the past 50 years.Have you got a memorable design to share? Post a link and comment below.