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Why is content marketing the alpha strategy for businesses and marketers?
Traditional publicity and marketing is a static way of capturing the attention of potential customers, and promoting your products or services. It isn’t engaging, it isn’t viral and the costs quite often outweigh the results.
Content marketing is a cost effective marketing strategy that all successful businesses need to adapt. Be there or be buried in the swamp of static websites, unknown retail stores and other, struggling businesses and brands.
So, ‘WHAT’ is content marketing?
Put simply, it is taking information pertaining to your industry, niche or brand, and turning it into useful material, suitable for your audience, the consumer and brand definition.
How we ‘DO’ content marketing?
We create a variety of different media, which can be distributed through various channels and platforms, both online and offline. We create engaging content such as blogs, articles, videos, animations, images, viral photos, downloadable guides and podcasts (mp3 recordings) and we share and distribute them to engage our audience. We provide value in our content, encouraging end users to share and engage with our business.
Should we ‘DITCH’ traditional publicity and advertising?
Of course not! I would never suggest for one minute that local businesses and offline businesses should ditch the traditional advertising route. Instead, every business must learn to adapt new strategies and incorporate traditional marketing into their advertising campaign where it is affordable and offers the most value.
The Traditional Publicity VS Content Marketing infographic below offers a simple explanation of why content marketing is the alpha strategy for businesses to incorporate in their campagins.