Always wanted to write a truly magnetic Blog post? The article readers come back for, time after time?
Getting traffic to your website is only part of the recipe for business success. Essentially, there are many ingredients which count towards making your business website the connoisseur of the industry.
My article How to get original blog content in 10 minutes helps with writers block and creating your posts, but what is the real secret recipe for business writing?
Aim to make a ‘Golden’ piece of content, for sure, but to really make your site stand over and above others, it’s a great idea to follow a ‘recipe’ building the essential ingredients of a killer post or article, ensuring your readers really get value from their visit and return for more.
Useful, well written content, along with persuasive sub-headlines and targeted information gives your website visitors a real reason to stay and browse around.
Copyblogger have created this fantastic infographic (see below) mapping out the 11 essential ingredients of writing a blog post, however you can apply the format for any kind of business writing, no matter what industry you are writing for.
The 11 Essential ingredients of Business Writing
So, what are these ingredients?
- Craft a magnetic headline.
Get readers attention
- Open with a bang.
Encourage them to read on
- Use persuasive words.
Really identify with your readers.
- Write damn good sentences.
Craft sentences to keep attention
- Insert killer bullet points.
Keep it short and concise
- Create exquisite subheads.
Break it up!
- Tell a seductive story.
Always start writing write with an end goal
- Keep attention with internal cliffhangers.
Write those ‘Mini – moments’
- Choose an arresting image.
Cleverly craft with imagery
- Close in style.
Make sure your end goal fits with your close
- Be authentic
Don’t try and be someone you’re not
Make sure your content delivers what your readers really want and need. Endless posts of the same old ocntent are utterly worthless, especially when your competitors are crafting and delivering the same.
Your customers choice will be one of convenience, not of desire. And we know that desire often outsrips the regular choice of getting it on your doorstep. Less is so often More.
Making sure you have all the ingredients will improve your audience, readership, bounce rates, and of course popularity, as your stunningly crafted articles and posts become firm favourites with your customers.
Enjoy the prospect of crafting the most superb articles you have ever written!
Please share your secret recipes for business writing in the comments below.
You can download Copybloggers PDF checklist here