Throwing your own event can be daunting, unless you work in event management! But for a lawyer, accountant, copywriter or baker it might seem out of reach. It’s actually easier thank you think with a bit of planning and help, and the benefits can be enormous. Here are a few ideas to get you started.

Launch party

If you are just starting out in your own business, then you may consider throwing a launch party. This won’t work for all business types, so really think this through and sound out a few friends first. But if you do decide to go ahead, a launch party can be a great way to kick-start the business. Invite, friends, family and past work colleagues if appropriate. Ask them to bring at least one other person along. Whether you cover the full cost or charge a small ticket fee doesn’t really matter. But pick a good venue such as a bar, café or local park and put on some food, drinks and entertainment whether that is a local band, MC or picture slide show.

The two major benefits of this event: it gets the word out in a very tangible way about your new business, plus it also shows that you are serious and can help generate leads straight away.

Birthday Party

So you’ve been going for a year now, or five? Why not throw a Birthday Party for your business? This type of event follows all the same principles as the launch party above, but this time the focus is on the growth and success of the business rather than the start. You can mention any big wins over the lifespan of the business and thank key contacts that have helped you succeed.

The two major benefits of this event: you can thank people who have really helped you along the way, plus you can get some momentum going in the business again if things have slowed down recently.


This is when you win a major job. So again, it might not be relevant for all business types but if you win a major contract you could consider throwing a party similar to the ones already mention but the focus is on the project win. You can give free publicity to the client (if they agree to me named) and you can show others that you are doing so well as to win this contract.

The two major benefits of this event: You can give free publicity to your client (if they agree) and you can show the world that you mean business!



Written by Caroline Baxter
Caroline Baxter is a serial Entrepreneur, Business Start Up Coach, and recent bestselling author on Amazon. Having started her first business aged 24, she now has multiple businesses in property, the motor trade and online and offline business consultancy. Caroline is now starting a series of live training events to support entrepreneurs looking to plan launch and grow their business