Using Social Media For business

So what are UK small businesses using social media for and how are they using it? Find out how from this infographic created by Sage.

This interesting research carried out by Hiscox has been turned into an infographic by Sage and presents some interesting statistics for Facebook, Twitter and Linked in.

Research shows how uk small businesses value social media as a part of their marketing plan and how they are using it to help build or strengthen their business.

Interesting statistics include;

  • 27% of small businesses use social media to increase brand awareness
  • 15% of small businesses use social media to boost sales
  • 13% have their own blog
  • 81% see the value of social media as a business tool
  • 14% do not separate their personal profile from professional on social media
  • 57% use social media to support their marketing efforts

Many of the figures show huge potential for small business owners to use the various social media platforms to build a loyal company following and increase their audience. With just 57%  currently using it as a tool for marketing and promotion, it shows there is potentially more scope and maybe even some untapped resources still left for small businesses on social media, especially from a local business aspect.


Sage social media infographic
This infographic was produced by Sage UK


I was quite surprised to see that just 13% of those surveyed are using a blog for their business. A blog is an excellent way to communicate with your customers and can really help grow brand awareness online.

Interestingly enough, Facebook still seems to dominate the charts when small business owners were asked ‘where is your audience’ – I am not sure if this is due to lack of knowledge or experience on other social media platforms, or whether Facebook truly is still dominating the social business marketing arena.

I know many business owners who are exclusively using Linked in now for networking, recruitment and promotion, however these are mostly B2B businesses, hence the lack of casual interaction on Facebook.

Sage have also created a handy guide for your business to download free. You can get a copy here

Which platform do you tend to use most? Have you had huge success on Facebook and none on Twitter? Are you aware of Linked in for business or have you chosen not to explore another platform? Please comment below.


Written by Caroline Baxter
Caroline Baxter is a serial Entrepreneur, Business Start Up Coach, and recent bestselling author on Amazon. Having started her first business aged 24, she now has multiple businesses in property, the motor trade and online and offline business consultancy. Caroline is now starting a series of live training events to support entrepreneurs looking to plan launch and grow their business