Setting out in Internet Marketing – Your Online Business.

Internet Marketing can be a daunting process to learn, but if you start out right from the very beginning, you can multiply your efforts ten fold and stop yourself falling into the 95% fail category. In order for things to make sense, you need to do a little housekeeping before you set out on your online business journey.


Firstly, sit down and think what kind of product or service you would like to offer. This can be very time consuming and an easy topic to get sidetracked on, so I suggest you make a list of ideas, including things you are good at, interested in or have experience of. Even if your idea doesn’t seem too popular to you, don’t let that put you off – when it comes to your researching aspect of setting up your internet marketing business, you may drill down and find that you’ve discovered an untapped niche!

Second, you’ll need to ask yourself  —“What’s unique about my product or service?” If you’re internet marketing / online business is much the same as a hundred other similar businesses, then you’ll struggle to make a go of it as you pretty much have no benefits to sell. Have a good think before you make a decision, and ensure you’re product or service is providing a solution to an existing problem.

Thirdly, you’ll need to think about the practicality of it all. Ensure that you’ll be able to fulfill your promises to your clients by delivering your offer completely to them. In fact, OVER deliver. Without being able to commit to fulfilling your promise, your online business will most definitely fail.

Price your product or service right too. It shouldn’t be priced too low, because then you won’t make a profit, and it shouldn’t be priced too high either, because then you won’t be able to attract a lot of customers.

These three things are quite important to you when you are getting started. Go about it the right way and you will see the difference.


Written by Caroline Baxter
Caroline Baxter is a serial Entrepreneur, Business Start Up Coach, and recent bestselling author on Amazon. Having started her first business aged 24, she now has multiple businesses in property, the motor trade and online and offline business consultancy. Caroline is now starting a series of live training events to support entrepreneurs looking to plan launch and grow their business