Internet Marketing

Internet Marketing StrategiesInternet Marketing Strategies

So, which Internet Marketing Strategies will you use?

I get asked “what are the best internet marketing strategies” all the time. I decided it would be much simpler if I gave a brief guide here on my blog, so here is a quick guide on the most common used tactics in IM (internet marketing)

What Are Internet Marketing Strategies?

Internet Marketing strategies are the methods used for promoting your own or someone else’s product, service, company or brand on-line. Online Marketers use their knowledge and skills to promote and market their on-line business, company and services.

Common strategies used include social media, blogging, static websites, and Joint Venture promotions.

Affiliate Marketing

One of the more popular entry level internet marketing strategies, especially good if you’re just starting out. No need for your own product or service, you simply target your chosen market and promote other people’s products. Affiliate Marketers find a Niche and fine tune their landing pages to their customer, eventing in a sale. It is perhaps one of the easiest strategies to apply and make money quickly. Common affiliate marketing promotion tools used to find products to promote are Clickbank, Commission Junction, Paydotcom, Amazon.

Media Buys

These are the big boys of the internet marketing world. Media Buyers use a specialist strategy used to purchase targeted traffic and drive it to their sales page or landing page. Media buyers target customers by demographics, interests etc and fine tune paid campaigns to compliment their niche.

Common platforms used include Google Adwords, Social Media Paid Ads, Sponsored searches etc.


Blogging is another one of the easy area to start in. Bloggers maintain an ongoing ‘weblog’ of their chosen niche. Whether they are marketing products or services, or marketing themselves, their blog is usually a popular topic niche and targeted at those who will follow the blog for regular news and updates. Blogging is ideal for listbuilding and supports great brand awareness and is ideal for marketing and communication for business or personal.

Product Creation

Creating a product isn’t as daunting as it sounds and product owners are some of the most successful internet marketers out there. Creating a product can be anything from a short report through to software, including training courses, traditional books, guides and physical goods. Making money from your own product one of the more lucrative online strategies.

Social Media

Never ignore the power of social media! It is one of the fastest growing markets in the world. Everyday, billions of people and businesses connect via social media, so many in fact, that many car manufacturers are using Social Media to launch their products now! Simple tactics such as twitter or facebook marketing are relatively easy to learn and implement and have been providing some outstanding returns!

Niche Marketing

Niche Marketing is one of the more popular areas for online advertising. Niche Marketing is all about finding a smaller segment of a market and creating a product or a service for that market. In general a niche is a very targeted and focused market. An example of a market is “pets”, whereas an example of a niche market could be “Labrador Dogs” or “Master Cleanse Diet” Niche markets are not as competitive as the bigger, more well know markets such as health tend to be less competitive than the bigger markets like health, Diets and Pets,and are alot easier to succeed in.

Joint Ventures

Joint ventures are responsible for some of the most successful online product launches to date. Partnering with others to promote your product, create your product, build your list or brand online can result in a huge return on investment.

Internet Marketing Strategies, A Summary.

So, there you have it. Although I have defined each route separately, many of the routes overlap, and I think that is the biggest pitfall for anyone learning internet marketing. It’s so easy to end up with information overload, and end up trying anything and everything in internet marketing. But there are ways to overcome this. Grab some tips from my other posts to help you focus and really get to grips with online marketing and internet marketing strategies.

Written by Caroline Baxter
Caroline Baxter is a serial Entrepreneur, Business Start Up Coach, and recent bestselling author on Amazon. Having started her first business aged 24, she now has multiple businesses in property, the motor trade and online and offline business consultancy. Caroline is now starting a series of live training events to support entrepreneurs looking to plan launch and grow their business