The 40 Minute Business Blog

“Blogs Will Change Your Business. Look past the yakkers, hobbyists, and political mobs. Your customers and rivals are figuring blogs out. Our advice: Catch up…or catch you later” Bloomberg BusinessWeek

Building a Business Blog is today’s essential way of communicating with your customers. Over the past few months, I have been helping small business owners get their business blog up and running and have been surprised to see that many web design companies are quoting hundreds of pounds to add a blog to their existing website, and even more to maintain it! The good news is, there is no need to pay hundreds for a blog to be installed. WordPress is a free, easy to use and / or install platform from which to launch your business blog.

See the Infographic below this post for your 40 minute guide to building a business blog.

What A Business Blog Will Do For You…

  • Build Consumer awareness
  • Brand Loyalty
  • Increase consumer engagement
  • Attract more visitors to your site
  • Allow your Company voice to be heard
  • Keep customers informed
  • Allows shareable content to be produced regularly
  • Increase search engine visibility

What Topics To Cover On Your Business Blog

  • A list of helpful pointers
  • Visual posts – great use of imagery and diagrams
  • A reader survey
  • Ask for product opinions
  • Interviews – related industry experts
  • The ‘how to’ post
  • Your latest promotions


WordPress offer free blog hosting on their platform

If you already have your own hosting and domain name, you can go to and download the files needed to install. I suggest you installit on:

Read this low down, and then use the infographic to guide you through installling WordPress and setting up your business blog on your site.

Written by Caroline Baxter
Caroline Baxter is a serial Entrepreneur, Business Start Up Coach, and recent bestselling author on Amazon. Having started her first business aged 24, she now has multiple businesses in property, the motor trade and online and offline business consultancy. Caroline is now starting a series of live training events to support entrepreneurs looking to plan launch and grow their business