The 40 Minute Business Blog
“Blogs Will Change Your Business. Look past the yakkers, hobbyists, and political mobs. Your customers and rivals are figuring blogs out. Our advice: Catch up…or catch you later” Bloomberg BusinessWeek
Building a Business Blog is today’s essential way of communicating with your customers. Over the past few months, I have been helping small business owners get their business blog up and running and have been surprised to see that many web design companies are quoting hundreds of pounds to add a blog to their existing website, and even more to maintain it! The good news is, there is no need to pay hundreds for a blog to be installed. WordPress is a free, easy to use and / or install platform from which to launch your business blog.
See the Infographic below this post for your 40 minute guide to building a business blog.
What A Business Blog Will Do For You…
- Build Consumer awareness
- Brand Loyalty
- Increase consumer engagement
- Attract more visitors to your site
- Allow your Company voice to be heard
- Keep customers informed
- Allows shareable content to be produced regularly
- Increase search engine visibility
What Topics To Cover On Your Business Blog
- A list of helpful pointers
- Visual posts – great use of imagery and diagrams
- A reader survey
- Ask for product opinions
- Interviews – related industry experts
- The ‘how to’ post
- Your latest promotions
Notes:
WordPress offer free blog hosting on their platform WordPress.com
If you already have your own hosting and domain name, you can go to WordPress.org and download the files needed to install. I suggest you installit on: http://www.yourdomain.com/blog
Read this low down, and then use the infographic to guide you through installling WordPress and setting up your business blog on your site.
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Hey Caroline, I agree with you here, blog is a great way to subscribe your customers with all the updates and the most important thing is that search engine loves blog and the social connection.
Yes, I think that Blog websites are becoming more and more popular, and most businesses now realise that regular communication with their audience and a willingness to share valuable content and information is a must. Thanks for leaving a comment Jerry.
Agreed Caroline, the audience also prefer to seek information and feature of a particular product or service before going for it. The blog helps make communication easy and as a result encourages an end user to place trust in you. Thanks for reply.
Great to meet you Caroline and wonderful post about the importance of the business blog. It’s amazing how quickly all this can be put together. Word Press makes life so easy too.
Splendid infographic Caroline, Just to remind people that WordPress.com sites can’t be used for business purposes only self hosted WordPress.org sites can be used for business. 🙂
Thanks Sadie, and that’s a great addition 🙂