Email Marketing Best Practices

email marketing response ratesOrganising your email marketing should be a priority for 2014

You may have been sending emails for years now, but sending emails and getting them to be actually opened and read are two completely different things.

  • Is your database organised?
  • Do you write your emails or newsletters with a goal in mind?
  • Do you set clear targets writing to your clients?
  • Do you monitor open rates or responses?

Here are 5 simple tips to help kick start your email marketing programme and get those emails open, read and responded to in 2014.


1. Exciting Subject Lines

Not all your emails have chances of being opened. How can you boost the chances of your email being actually opened and read? Work on your subject line. Make them short, interesting and catchy. Throw in compelling information that will not be easily ignored. Make it as specific as you can. You only have a few words to use so use them wisely.


2. Write to One, not All

Try to sound personal in your emails. When you write, always write your email to just one customer or client. Speak in a friendly and warm tone. Portray yourself as a person who can be connected with easily. Don’t sound distant and cold! Don’t try to sound like it is another mass email sent to your 2000 clients email list. Write personally, and receive a personal response!


3. Keep it Short

Whatever the subject of your email is, try to be as brief as possible. Your contacts are busy people and they don’t have enough time to carefully read through long drawn-out emails where you’re writing the email to inform them about your next webinar and it detours to how much you value your new car!


4. Always Have a Clear Call to Action

Have a clear call to action in your email. Write with a goal in mind. Decide exactly what you want the reader to do, and show them the action you want them to take.

Whether you are offering a free download or it’s a free voucher coupon,  make it easy for the reader to see what you want them to do, and encourage them to do it!


5. Use an Email Marketing Platform

Collecting subscriptions using a third party software will help you control your email marketing lists, and will help you monitor your open rates and responses. Online solutions such as Aweber and Mailchimp allow you more control over your lists, helping you create a more targeted email marketing experience for your database.

Your email marketing directly affects your business; Mastering best practices of writing emails and ensuring they are read will help you achieve your marketing goals and increase your direct response rates.


Do you have any email tips to share? Please share below in the comments section…


Written by Caroline Baxter
Caroline Baxter is a serial Entrepreneur, Business Start Up Coach, and recent bestselling author on Amazon. Having started her first business aged 24, she now has multiple businesses in property, the motor trade and online and offline business consultancy. Caroline is now starting a series of live training events to support entrepreneurs looking to plan launch and grow their business