Wouldn’t it be amazing if there was an online social media platform that could show you;

  • Who the key influencers are in your field along with their contact details
  • The exact keywords you should be using in relation to your skillset to optimize your profile
  • What social groups you need to join to connect with people in your field or industry
  • What companies you should be targeting with your professional skills
  • What companies have suitable positions for your skillset and who to target.


Sounds amazing? It sure is. The good news is, LinkedIn has all these resources available for you to use, for free, via their LinkedIn Skills and Expertise Page.

With over 200 million members, LinkedIn is connecting professionals and companies around the globe. So how can you tap in to this excellent resource and enhance your own business networking?

Your 5 minute guide to LinkedIn skills and expertise

First, click to visit the LinkedIn Skills & Expertise page

linked in skills and expertise

Search for your area of expertise

When the page loads, LinkedIn provides you with some trending skills and insutries – in this example, it has brought up iPhone as up by 50% y/y (year on year) along with related skills for the industry and featured professionals.

In the box provided, you are asked to enter your skill or area of expertise. I am using Social Media Marketing for this example.

Type in your skill and hit ‘search’

LinkedIn keywords and influencers





Let’s look at what comes up after you search.

1. Related Skills

On the left hand side, you will see a column titled ‘Related skills’ Treat the words that appear below as targeted keywords to your field. You can click each keyword and browse the description of the skill, and also investigate the top profiles associated with that area.

2. y/y (year on year)

You can see that social media marketing as a skill or area of expertise is up by 27% on a year on year comparison. This can be a good sign that your chosen field is on the upward trend, and popular. It can also mean that there is plenty of competition!

3. Related Companies

These are the companies that influencers and other LinkedIn members are following or a part of. You can investigate and research these companies or follow them to stay on top of news and updates in your industry.

You can click on each company and see what positions or opportunities are available there, and details of their latest updates and any discussions within those updates.

4. Professionals (Influencers)

This section shows you top influences and professionals in your chosen field of expertise or industry. This is where you can begin the networking! If they’re a first-degree connection, send a personal message, For a second degree connection, when you click their profile, you can follow or connect with them, asking for an introduction. If the profiles listed appear outside your immediate LinkedIn network, you could join a shared group and connect with them there or if you have a premium account, you could send them an InMail.

5. Edit Your Skills

When you click this button, you can add important skills from the related keywords LinkedIn has provided you with, ensuring your profile is optimized for the most related skills and expertise in your field. Help other people and companies find and connect with you by using keywords that are being searched for!

6. Groups

When you scroll further down the page, you will see related groups that members of your profession have joined. You can find targeted groups to join, and also how may members each group has.


So there you have it. 5 minutes to a laser targeted LinkedIn profile.

With the latest statistics, facts and figures from LinkedIn, it makes Facebook business networking look like a childrens tea party….I hope you enjoyed the post. Let me know if you are using LinkedIn to its fullest capacity yet or share the results of your efforts below.


Written by Caroline Baxter
Caroline Baxter is a serial Entrepreneur, Business Start Up Coach, and recent bestselling author on Amazon. Having started her first business aged 24, she now has multiple businesses in property, the motor trade and online and offline business consultancy. Caroline is now starting a series of live training events to support entrepreneurs looking to plan launch and grow their business