Business Marketing Ideas - Business startups and ideas
  • Home
  • Blog
  • Store
  • About
  • Contact
Home
Blog
Store
About
Contact
  • Home
  • Blog
  • Store
  • About
  • Contact
Business Marketing Ideas - Business startups and ideas
Business Blog, Business Marketing

Traditional Advertising vs Content Marketing [INFOGRAPHIC]

traditional-publicity-vs-content-marketing infographic

(scroll down for infographic)

Why is content marketing the alpha strategy for businesses and marketers?

Traditional publicity and marketing is a static way of capturing the attention of potential customers, and promoting your products or services. It isn’t engaging, it isn’t viral and the costs quite often outweigh the results.

Content marketing is a cost effective marketing strategy that all successful businesses need to adapt. Be there or be buried in the swamp of static websites, unknown retail stores and other, struggling businesses and brands.

So, ‘WHAT’ is content marketing?

Put simply, it is taking information pertaining to your industry, niche or brand, and turning it into useful material, suitable for your audience, the consumer and brand definition.

How we ‘DO’ content marketing?

We create a variety of different media, which can be distributed through various channels and platforms, both online and offline. We create engaging content such as blogs, articles, videos, animations, images, viral photos, downloadable guides and podcasts (mp3 recordings)  and we share and distribute them to engage our audience. We provide value in our content, encouraging end users to share and engage with our business.

Should we ‘DITCH’ traditional publicity and advertising?

Of course not! I would never suggest for one minute that local businesses and offline businesses should ditch the traditional advertising route. Instead, every business must learn to adapt new strategies and incorporate traditional marketing into their advertising campaign where it is affordable and offers the most value.

The Traditional Publicity VS Content Marketing infographic below offers a simple explanation of why content marketing is the alpha strategy for businesses to incorporate in their campagins.

 

Traditional Publicity VS Content Marketing

 Source


 

June 25, 2013by Caroline Baxter
FacebookTwitterPinterestGoogle +Stumbleupon

CONNECT WITH ME

Categories

  • Business Ideas
  • Business Marketing
  • General Business

GET A COPY OF MY BOOK

Popular Posts

Find Local Garages

Find Local Garages

5 ways to stay motivated in business.

5 ways to stay motivated in business.

Exciting New Infographic: Work-Life Balance

Exciting New Infographic: Work-Life Balance

Small Biz Guide to Social Media

Small Biz Guide to Social Media

How To Increase Your Email Response Rates

How To Increase Your Email Response Rates

Search The Site

Sage Business Expert Caroline Baxter ioee mentor Caroline Baxter

Latest Tweets

"100 marketing ideas for your start up business tip #7: Increase knowledge about your customers." over a year ago How will you reach your business goals? For more questions to help your business succeed: #business http://t.co/lx2GN1Uf"
over a year ago
"Should I buy a business online now (of all times)? http://t.co/yJ6hqRRS via @MeltingPosts"
over a year ago

FOLLOW @CAROLINEBAXTER ON TWITTER

“I share my posts, ideas and experience to provide you with fresh new ideas about the latest business digital and marketing trends. I hope it helps your journey through the entrepreneurial maze.”

© 2019 copyright CAROLINE BAXTER // All rights reserved // Privacy Policy
Made with love by Caroline Baxter